Planning: Fund health
Is this fund resting on a few households, and is its donor base growing or shrinking?
Fund health looks at the shape of a fund's support rather than its total. Everything is measured at household level and reported as counts, shares and averages — no household is ever named or listed.
- Concentration
- How much of the fund comes from its top households — the top 1%, 5% and 10% shares. High concentration is not wrong, it is a risk to know about: if two families move, the fund moves with them.
- Gini
- One number from 0 to 1 summarising how evenly giving is spread. Near 0 means many households giving similar amounts; above about 0.7 means the fund leans heavily on a few.
- Donor flows
- Year over year, how many giving households were new, retained from last year, or lapsed. A flat total with heavy lapse and heavy new is a churning base, not a stable one.
- Congregational reach
- Share of active households at each campus and membership type that gave to this fund — how far into the congregation the fund actually reaches.
- Donor lifecycle
- How long it typically takes a household to give a second time, and how long support usually lasts. Tells you when a follow-up is still worth making.
- Opportunity matrix
- Segments crossed by reach and average gift, so you can see where support is thin but plausible versus already saturated. Each cell suggests the Planning Center list to build to reach it.
- Actions strip
- The two or three moves the numbers most support this quarter, written as pastoral next steps.
Privacy floors apply: any segment with fewer than 3 households is suppressed, and concentration figures need at least 5 households before they are shown.
- 1Pick the fund at the top of the page.
- 2Read concentration first — it sets how much risk any other number carries.
- 3Check the flow table: is the base growing, holding, or churning?
- 4Use reach to find the campus or membership group that gives least to this fund, then work the opportunity matrix cell for it.
- 5Build the suggested list in Planning Center and make the ask there — Disciplytics stays aggregate-only by design.
Example
A missions fund is flat year over year, but the flow table shows 40 lapsed households replaced by 41 new ones and the top 5% supply 58% of the money. The fund is not stable — it is being rebuilt every year on a narrow base. Next step: a retention touch for last year's givers before the next appeal.
Where to click: Planning → Fund analysis